PROJECT

Food Inn wanted to reduce the 8% commission paid to delivery aggregators like Zomato and Swiggy, strengthen brand identity, and encourage customers to order directly through their own app.

Strategy & Execution

• Identified repeat Zomato and Swiggy customers as the most relevant audience to migrate to the Food Inn app.
• Designed and inserted leaflets inside every aggregator delivery package with a clear CTA and QR code linking directly to the Food Inn app.
• Offered a free dessert on direct app orders above ₹200, creating a powerful switch incentive without heavy discounts.
• Strategized and optimized the Food Inn App UX, enabling users to place an order within just 4 clicks, ensuring a frictionless, fast, and reliable experience.
• Revamped food packaging design, improving the visual branding, container quality, foil durability, and overall box presentation, creating a more premium perception.
• Implemented push notifications, app reminders, and loyalty incentives to retain new users and drive repeat orders.

Results

• Generated 1,000+ direct monthly orders through the Food Inn app within 3 months.
• Saved 8% commission per order, directly increasing profit margins.
• Achieved 33% higher customer retention and 26% growth in average order value.
• Elevated brand presentation and customer experience, leading to positive word-of-mouth.
• Built a robust direct customer database for ongoing marketing and re-engagement.
• Established Food Inn as a digitally independent and customer-focused restaurant brand.

Key Highlight

Delivered over 1,000+ monthly app orders, saving thousands in commissions and redefining the customer experience — from 4-click app ordering to upgraded premium packaging, Food Inn successfully turned operational strategy into digital growth.